Major Trends of the Russian Mobile Content Market (2006-2007)

The Russian VAS Market in 2006-2007

In parallel with the Web universe the Russian mobile world is emerging fast. In 2006 the Russian value-added services (VAS) market developed steadily, and continued its growth in 1Q 2007, reaching USD 615 million, a 34% year-on-year growth, reported ComNews Research. All three major players of the VAS market, operators, content providers (CP) and aggregators, as well as subscribers are growing with it. Major Russian mobile operators introduced more aggressive and assertive policies in the VAS scene, launching new WAP-portals and services and severely reducing the number of content partners. The VAS share in operators’ overall revenue structure reached 14% in 1Q 2007. With the launch of the first 3G networks in 2007-2008, Russian operators will only increase their content offering. Consolidation and stricter policy by operators cut the number of core content providers to 80-100 companies. Last year CPs honed their skills in providing IVR and RBT services, pushing for more video content, mobile games and community services.

Major CPs pushed for better quality content offering, introduction of new products and global market expansion. Today the winning formula of the Russian VAS market is ensuring content quality and diversification of products and services. IVR, SMS-based TV togel singapore, RBT and mobile games starred in the most popular and successful content services section. IVR services caught the “Lady Luck” of revenues in 2006. Furthermore, continuous WAP penetration growth, mobile community services and user-generated content all promised that this year will be positive.

However, the otherwise resurgent market has its pinch of salt. Piracy is on the rise, while low content quality and SMS-spam remained a significant obstacle to the market’s faster development. Finally, remaining high WAP-traffic rates and operators’ high revenue shares serve as the additional burden to the market evolution.

What’s the Name of the Game?

Pavel Roitberg, Head of Department of Products and Services, MTS, noted at the last Mobile Content Forum held in Moscow in June 2007 that “we have changed the rules of the game.” While before MTS, the largest Russian mobile operator, had 250-300 content partners, the analysis showed that 70% of all revenues come from 15 major partners, 20% from 20 CPs and 10% from 35 partners. As a result, MTS ceased contracts with ineffective partners, thus cutting their overall partner number to about 100 companies. And this is pretty much the same situation for its rivals, VimpelCom and MegaFon.

Low quality of content, as well as an abundance of fraudulent offers, diminished subscribers’ trust in CPs and resulted in a sharp fall of content sales in 2005. Learning from that negative experience, major operators and content providers rushed to ensure the better quality of mobile content. For example, MTS created a content quality control program making its partners directly responsible for the content quality. At the same time, major Russian CPs created an association to control mobile content offerings.

In 2006 the sales of “heavy” and expensive content grew further, as subscribers got more familiar with video, games, software applications and full mp3 tracks. Subscribers’ purchasing power in major urban areas increased, and they are satisfied paying more money for ‘heavy” content. A noticeable trend of 2006 is the resurgence of operators’ activities in the VAS niche. Several Russian mobile operators created and promoted their own portals, and took part in joint promotion with some largest content providers. Moreover, operators launched new billing methods, such as WAP-tariff: MT-charge and WAP-click.

WAP Nets Grow Further

iKS-Consulting estimated an average monthly WAP-audience in Russia at 14 million users. An average user is male (65%) in the 17-23 age group (60%), says WAPStart research. The highest growth rates for new subscribers are in the outlying regions. 71% of subscribers browse WAP via pre-installed mobile browsers. In April 2006, there were over 80,000 Cyrillic WAP-sites. However, only about 20 WAP-sites have large daily audience.

Below is the TOP-5 of WAP-searches in May 2007:

1. Porno – 42.00%

2. Free Stuff — 29.49%

3. Software (ICQ, jimm, Opera, AV Programs) – 7.23%

4. Gays – 2.75%

5. – 2.65%


MTS has been among the most active mobile operators developing the VAS niche. It launched a new well-designed WAP-portal and streamlined its cooperation with content providers, facilitating the content aggregation market. MTS’ direct competitor and Russia’s number 2 operator, VimpelCom (“BeeLine”), started successful voice-CPA and WAP-CPA programs.

In 2006 major mobile content providers significantly diversified their services and continued their expansion to the neighboring CIS market, as well as globally, such as INFON (Belarus), InformMobil (Tajikistan, Georgia and Kazakhstan), i-Free (Brazil and India) and PlayFon (South Africa, Germany, Latvia, Lithuania, Estonia). Other content providers, such as A1 and Interactivi honed their skills in mobile marketing and intellectual branded services. For example, A1 actively enhanced major FMCG brands in Russia and launched its new Java-based mobile community services “Ogloblya.” Similarly, Interactivi reported that during 2006 the company worked with some 1 million subscribers in Russia and organized over 60 successful promotional activities.

There were changes in promotion strategies as well. Many CPs admitted that TV advertisement efficiency is diminishing, while prices for placing an ad are skyrocketing. As a result, many CPs shifted their advertisement budgets to the WAP area and B2B partnership development. Yet some CPs still rely on TV advertising, for example, Nikita Mobile was on the 13th place in the TOP-100 major advertisers list in 2006.

Bumpy Road

Despite the steady growth of the mobile content market, several challenges remained unresolved. One of the most widespread was the lack of creative content and services. Overall, low content quality and a lack of education among subscribers significantly decreased faster market take-up. For example, low quality SMS-based TV contests undermined subscribers’ trust: in many cases subscribers received a great amount of SMS-spam. Furthermore, many market analysts noted that mobile operators’ revenue share was too high, and that resulted in an increase of the content price. In addition, high WAP-traffic costs added to the burden of increasingly expensive “heavy” content to mobile subscribers.

All About XXX: Mobile Games Sales Set to Grow

Some 15 million copies of mobile games were sold in 2006, estimated Playmobile. Mobile games are perceived by many market analysts and players as being among the future revenue generating giants. The adult and brand games generated the most profits, and will remain popular in 2007, said DDM in its mobile game research. Erotic games generated almost 50% of revenues, while brand games accounted for 20%-40% of revenues followed by casual games. Among other potentially interesting products are multiple player games, advertisement games and PC-title games.

TOP-3 mobile game developers:


Shamrock Games


TOP-3 Russian mobile game publishers:


Mobile Content Factory


TOP-5 Russian mobile game distributors:






Mobile games — core sectors:

Casual games

Brand games

Adult games

Source: DDM, #1 2007

Dynamic VAS Quarter

In the first quarter of 2007 the market continued its dynamic growth. According to ComNews Research, during this period Russian VAS market totaled USD 615 million, which is a 3% increase over 4Q 2006, and 34% year-on-year growth. The VAS share in operators’ overall revenue structure reached 14%.

ComNews Research emphasized the growing popularity of WAP services, as well as continuous growth of prices for the end users. The two sides blamed each other for the increase in price: operators think that the problem lies in the inability of CPs to produce meaningful and quality content, while CPs believe that operators have oversized revenue share.

20% of operators’ revenues came from the VAS segment. The whole structure of VAS revenues (gross) was as follows:

Base services – 6% (USD 36 million)

Content – 20% (USD 124 million)

M-Internet – 20% (USD 123 million)

Messaging – 54% (USD 332 million)

Source: ComNews Research

In 1Q 2007, mobile Internet brought some USD 123 million to operators, almost matching mobile content revenues (USD124 million). The main trends of 1Q 2007 are practically similar to the ones in 1Q 2006. Revenues from customization services are falling, while IVR and RBT continue to be on-demand. Other fresh segments are community services and m-commerce. Thus, i-Free reported of successful launch of its Jamango, a mobile community portal, in a number of global markets, like India and Singapore. Other trends include, mobile phone customization at the production stage and popularity of SMS-based contest technology.

Yet, content operators can no longer ignore the new trend: active promotion of operators’ own portals. Their sales significantly increased to almost 35%.

Average revenue share structure between CP and operator in 1Q 2007 was 61% and 39% respectively, said ComNews Research.

Mobile content revenue structure:

Customization – 34%

M-Commerce – 3%

Games – 14%

Infotainment – 16%

Chat/Community – 9%

M-Marketing – 6%

Media Projects – 18%

Off-portal sales prevailed over portal, with 65% and 35% share of the market, respectively.

How does the future look? According to Playmobile, the growth of brand and erotic games sales will continue in 2007. The company estimated that some 25 million copies will be sold this year. Multiple role player games and PC-titles games will increase. Yet, ComNews Research predicts that in 2007 the mobile content market will grow only 16% and reach USD 520 million. To sustain their revenues, CPs will have to think of diversification of their business, moving towards corporate business areas.



Reasons to Play Poker Online

Poker can now be played using the Net by anyone globally. The net poker is indeed, something that any one can enjoy as it simply promotes having a good time and giving others the break to become richer. And the truth that it is open for anybody worldwide only proves this online poker has a good and organized system.

Beginners won’t need to stress about theseป๊อกเด้งออนไลน์ tables. Aside from the common poker help texts, basic guiding principles and techniques, you’ll find all the freshest stories on Australian poker competitions and the best sites to play online poker. You will also find many video clips from all of the competitions and interviews with the best players out there.

The Australian Poker Championship, more generally known as Aussie Millions, is the wealthiest poker contest in the Southern Hemisphere with over AU$7M in prize money and is held in the famous Crown Casino in Melbourne, Victoria since 1997. In 2009, the competition assured a preliminary prize of AU$2M, making the winner, Aussie Stewart Scott, an especially delighted millionaire.

There are a few online poker competitions out there for folk who can’t venture away to distant places. You can read about them and the glamorous casino competitions which were discussed at Poker-online which is really an Australian poker community. It is easier in such a game for a casual or inexperienced player to figure how good his hand is, because he is given a standard, the pair of jacks, as a starting point.

Party Poker is the world’s largest online poker website with over 70,000 players online. Party Poker is fully licensed and regulated by the Government of Gibraltar and uses the PartyGaming system which as been independently tested for security, reliability, and fairness of play. The popular online poker room also takes extra steps to prevent fraud and collusion. When signing up for, use the bonus code DEPOSITMATCH to receive a 20% match on your initial deposit, up to $100 for free.


Legalities of Casinos Accepting US Players

Despite the fact that the Unlawful Internet Gambling Enforcement Act (UIGEA) making it difficult for US players to gamble on online gambling sites, there are many online casinos that operate servers outside the U.S. This Act is a part of the Safe Port Act enacted as a law in 2006. There are some casino networks that do not allow U.S. players to join but there are many others that accept them gladly. In order to find out casinos for US players, you would need to browse the different websites that give pertinent information and reviews about such casinos. These websites also compare the biggest online casinos in relation to bonus codes and online promotions. The reviews take into consideration bonus offers, deposit options, types of games and designs of the different online casinos accepting US players.

Casino Networks Find It Difficult To Accept US Players

The provisions of the UIGEA have regulated the mode of payments to and from banks, making it difficult for many mega888 networks to accept US players. According to this law, banks have been prevented from sending or receiving payments to online gambling organizations. This provision has deterred the casinos from operating in the US, and so US players have to look elsewhere to indulge in online gambling in a legal manner.

Casinos have Found a Way Out On browsing the websites of some agencies that give information regarding online casinos accepting US players, you will find that these casino networks have interpreted the law in a different manner. They maintain that according to the provisions of UIGEA, games of skill are not regulated if the house does not have any opportunity to win a bet. Taking cover under this provision, these casinos allow US players to participate in games like poker because they maintain that in such a case it is legal for US banks to transfer money to them.

Interpretations of any law can vary and many lawsuits that seek to get the correct interpretation of UIGEA in respect of the above aspect are now pending in US courts. Till the time the US judicial system gives an unambiguous definition of the provisions of UIGEA and states clearly that in all games, banks are forbidden from transferring funds to and from casino networks, the casinos accepting US players will continue to allow them to play real-money games of skill.

Finding Reliable Online Casinos That Accept US Players

It is essential to find a reliable online website that gives detailed information regarding the online casinos that allow US players to play. Some unauthorized casinos have taken advantage of the fact that many reputable online casinos based in foreign countries have left the US markets due to the enforcement of the provisions of UIGEA.

These less famous casinos have been able to enter the US market and have lured those players who did not get any other opportunity to play. However, the websites giving information regarding casinos accepting US players give references of only the reliable casinos that operate legally. These websites also give detailed information related to the types of games being played, the bonus codes, online promotions, customer support, recommendations from experts and reliability of the software employed by them.


The no-download Flash version presents players

First Web Casino, launched in 2002, is one of several sites owned and operated by the prestigious Jackpot Factory Group. This fifties style site combines the nostalgia of yesteryear with the most up-to-date Vegas casino experience, thanks to the brilliance of Microgaming’s Viper software. First Web Casino is licensed by the Kahnawake Gaming Commission and carries the prestigious “Play it Safe” seal issued by the industry watchdog group, eCOGRA, as a sign of adherence to tough fair gambling standards. First Web is a truly international site, offering multi currency and multi language options for players from all over the world.


Working off Microgaming’s Viper software platform, First Web Casino offers players one of the most realistic and entertaining gambling experience around. Besides its excellent graphics and audio features, the software at First Web casino asia gaming  comes with other unique features such as auto play and audit history. The software supports regular tournaments, prompt payouts and an excellent customer support system.

Games Variety

There are over three hundred games to choose from at First Web Casino, at all skill levels and in scores of variations. There is definitely something for everyone at this site! The Viper software allows players to download the games suite for free and provides the best casino games around, including one of the biggest selections of slot games on the internet. The no-download Flash version presents players with a slightly more limited (but of equal quality) variety of games.

Slots games on offer include one, three and five line reel slots, a multiple selection of exciting, themed video slots, MegaSpin slots and some of the most lucrative progressives on the internet, such as the record-breaking Major Millions.

First Web Casino also carries all-time favorite card and table games, as well as some unique specialty games. From several variants of poker, to games such as craps, baccarat and roulette; from Sic Bo to Keno and scratch cards, players will never be bored at First Web Casino.

Bonuses and Promotions

First Web Casino makes players feel welcome from the minute they ‘set their feet’ into the site. The casino’s lucrative 100% sign up bonus up to $75 is a wonderful way to get to try out the software and games, and weekly bonuses are part and parcel of the gaming experience on this site.

First Web runs a rewarding Player’s Club that gives away Player Points every time gamblers put money on games, that can be redeemed for free cash or other perks at the site. In addition, high rollers can take full advantage of First Web Casino’s VIP Lounge with fantastic bonuses and exclusive games. All in all, First Web’s dedication to making players feel special seems to shine through when it comes to promotions and rewards on this site.

Money Matters

First Web Casino believes in convenience and therefore makes the banking system at this site one of the simplest around. All the major mainstream deposit and withdrawal options are available at First Web, ranging from credit cards, to electronic means, direct bank transfer and more. Payouts are prompt and the site takes all the necessary steps to ensure that all financial transactions are kept safe and private, using the best technology in the industry.

First Web is also proud to offer the ClearPay Bonus System that allows players to enjoy an innovative account management tool with great features. These include splitting the player’s casino balance into a cash balance and a bonus balance, a standard set of wagering requirements for all bonuses, applying bonuses to all games on the site, transferring bonus credits in real time and allowing players to withdraw their funds as soon as they have fulfilled all the site’s conditions.


Asia Poker Tour – The Game of Poker in Asia

The game of poker is getting more popular in Asia nowadays. You can see more and more Asia poker sites being launched every day. Now, Asians are more interested in the poker industry and always seeking out opportunities to compete in poker tournaments. There are many poker tournaments that are held in Asia, with the […]
The game of poker is getting more popular in Asia nowadays. You can see more and more Asia poker sites being launched every day. Now, Asians are more interested in the poker industry and always seeking out opportunities to compete in poker tournaments. There are many poker tournaments that are held in Asia, with the Singapore Asian Poker Tour (APT) being the most popular among them. The APT that is held in Singapore is a prelude to Singapore’s 2 new integrated resorts, with casinos being the main highlight of the place.
This is the first casino in Singapore and I am sure that this latest initiative by the Singapore government will definitely drive the country’s economy forward and make Singapore a tourist attraction. Other than Singapore, Macau is also fast becoming an attractive destination for poker players and Asia Poker Tour. After the liberalisation of Macau’s casino restrictions, it has now surpassed Las Vegas as the highest revenue generating gambling destination in the world. More Asians are rushing to Macau over the weekend to enjoy poker games and it definitely makes it an ideal place to hold any Asia Poker Tour.
As Asia is populated by almost two thirds of the world’s population, it may be a wise choice to introduce more casinos in the Asia Pacific region. In the States, there is an Unlawful Internet 아시아게이밍 law which makes many companies in the US to restrict US citizens from gambling online. Therefore, in the next few years, you should be expecting these companies to aggressively market their poker rooms to other parts of the world like Australia, Asia, and Europe. As Internet has no physical boundary, anyone residing in Singapore, Australia or England can play poker online. However, it is not always smooth sailing for Asia. As Asians are more conservative due to religions or beliefs, they may not be too receptive to poker.
I believe it will take some time before Asians become more receptive to gambling and playing poker online. As time passes by, the perception of poker will definitely change. Many people feel that poker should be seen as a sports rather than just gambling. Because to play well in poker, an individual needs to have a certain level of skill, and not only depend on the element of chance or luck to win a game.
As you can see, more people are turning professional to play poker because they feel that they can influence the perception of the game through their skills. But one thing for sure, you can be expecting more poker tournaments to be held around Asia. Poker is coming to Asia, and for those who does not get into this industry, it is something for them to lose.

Learning About the Various Types of Slot Machines

If you are just starting out, the world of slots can be very intimidating. Everywhere you turn, there’s a different type of slot machine and it appears like every one offers a different set of features. In reality, there are only a few basic types of slot machine games and I am going to take you by the hand and walk you through in detail each of them, so you can increase your chance of winning and enjoyment.

The first type of slot we will discuss is the straight slot.

Some people refer to them as classic.

The straight slot pays out jackpots based on a table that is visible on the machine.

These types of pgslot normally stand on their own, and do not interact in any way with jackpot machines that may be nearby.

Next, we will discuss the multiplier. This type of slot is much more advanced because it offers many more combinations to win a jackpot. With the multiplayer slot, the more you bet, the greater your chance at winning. For example, if you only bet a single coin, you might only win with a matching combination in the middle row. However if you bet the maximum amount of coins, you can win using multiple combinations that are listed on the machine. With multiplayer slots, you need to be very careful and make certain that you read the instructions. On some machines for example, you can only win with multiple combinations if you bet the maximum amount of coins.

Progressive slots are a relatively new type of slot machine that increases the odds of winning in brick and mortar casinos. These are normally joined together within an electronic network to slowly increase the jackpot as people place bets. So as people more bets in the network, the jackpot gradually increases. This creates a sense of community, as gamblers place bets in the hopes of winning a life-changing amount of money. These types of games are very popular and normally function as the main attraction at brick and mortar casinos. You will commonly find a group of people gambling together in order to increase their chances of winning.

The final type of slot is the bonus game. These were created to help add an element of fun into the slot machine process. When a winning combination is played, the slot machine will present you with a short game that is unrelated to the slot machine. These short games normally require no additional bets, and help liven up the repetitive nature of slot machine game play.


Online Slots Strategies to Help You Win More Often

There are those on the internet trying to claim that they have online slots strategies that if used right will make one a successful player and one will consistently beat the slots machines. What one will usually find that they are selling e-books on how to beat the games of slots though one will usually find out that they have sold information that one could have gained on their own.

With strategies for playing online slots, good old common sense and taking your time are perhaps the best strategies that one may gain when playing slots at online casino. One will find that with most online casinos that they offer one the opportunity to play their different online casino games in free mode which is to ones advantage.

Whether one plays in free mode or as a real player at an online casino doesn’t really make any difference as the results are the same when playing slots online. With the online Agen judi game slot deposit pulsa games offered by an online casino they all run with an RNG (Random Numbers Generator) which will randomly select a number associated with a space or symbol in the reel, to create a final combination which is totally chosen at random.

If one thinks that they may find a way to beating the slots games when playing online, one better think again as you can’t beat the RNG as it chooses numbers at random. Perhaps one of the best online slots strategy is for one to fully understand the game that you are playing and in free mode that will give one the opportunity to fully understand the game prior to playing as a real player.

Once one has picked up some strategies for playing the games of online slots in free mode, it is time then to apply those skills as a real player. As a real player one will also have to apply some different online slots strategies if one is to become successful and make some money from playing online.

Prior to becoming a real player, one will want to set a certain amount of money that one will allow themselves to spend with their bankroll and don’t spend more. All too often there are those that begin to lose and they end up spending more money thinking that they are going to win which is definitely the wrong strategy. If one begins to lose and keeps losing then it is time to quit and don’t spend more money just to lose it.

Another strategy that one may use is to know when to quit as all too often there are those that think they one will never start to lose which is definitely the wrong way to think. If one has won a fair amount of money and then begins to lose it, is probably best to quit while they are ahead and save their bankroll for another day of playing slots online.

Playing a variety of different games of slots may as well prove to be advantageous as one never knows when one may hit a jackpot. If one is going to play the progressive jackpot slots games, one has to play maximum coins to enable the opportunity to win the progressive jackpot of the different slot machines that are linked together for the progressive jackpot.

Hopefully some of the online slots strategies that have been mentioned in this article will help to make ones playing of slots online more enjoyable and enable one to become a winning slots player.