Smartphones were a first technological revolution that began to replace computers, and now Facebook sees in Augmented Reality a clear trend to be the next step.
Augmented reality (AR) technology, like many that existed before COVID-19, has had a boost during confinement and its growth and adoption will be greater, thanks to the fact that it will have more practical uses and closer to what today they make laptops.
Or at least that is the bet that Facebook has on the subject. According to Michael Abrash, chief scientist at Facebook Reality Labs, the advancement of this technology, together with that of Virtual Reality (VR) will allow not only companies to work more and more with programs, avatars and solutions of this type, but it will also be something that impacts the consumer, especially because of the Aria Project.
One of the things that stands out the most about this project is that they will focus on the development of augmented reality glasses, where neural interfaces can be built with the user so that through the glasses it is possible to have different interfaces available.
The Project already has a pilot program with the Carnegie Mellon University Cognitive Assistance Laboratory to build 3D maps of museums and airports that will have multiple applications, including helping people with visual disabilities, but it will not only focus on this . During the presentation it was shown how it will be possible to visualize a keyboard through glasses, similar to what has been seen in different movies and television series.
Regarding the questions about how the privacy of users will be taken care of, Abrash indicates that the development of this technology is taking great care in the way in which user data is treated and especially in the VR issue, the scientist indicates that one of the biggest challenges is to combat technologies such as deep fake, although they are being anticipated.
This use of VR could bring a mass in the assimilation of it, as it will be considered more portable and therefore easier to use than bringing a cell phone.
According to Facebook, every month more than 600 million people use AR on their social networks and in April 2021, Brazil and Mexico were in the Top 10 of countries with the most active users on Instagram’s Spark AR platform, which shows consumer adoption of this type of technology.
This is part of the more than 400,000 creators that are in 190 countries developing effects in apps and that have become popular due to COVID-19.
With the aim of helping creators succeed, improve experiences and, above all, explore new success stories, Facebook intends to continue promoting the creation of these filters and already has the support of large companies at times of celebration, as well as government agencies, as was the case with NASA when it launched its probe to Mars earlier this year.